Stop Guessing Why Your
Users Are Churning
I help SaaS founders identify the hidden friction points killing their retention. 15 years of experience.
No fluff. Just ROI.
(Limited spots per week)
Your challenges
Your UI is pretty. Your UX is leaking revenue
Your UX Debt is costing you more than you think. You’ve spent months building features, but if your onboarding is broken or your dashboard is confusing, your users will never see the value. “Pretty” isn't enough. You need Psychological Momentum.
The Cold Start
The Cold Start
Cognitive Overload
Cognitive Overload
Silent Churn
Silent Churn
Math Behind UX Debt
How much is 5% churn costing you?
Total Value Lost = Churned Users x Average LTV
Total Value Lost
=
Churned Users
x
Average LTV
You think 5% churn is just losing 50 users? No. You didn't just lose their $50 subscription this month.
You lost the $1,000 they would have paid you over their lifetime.
50 users x $1,000 LTV = $50,000.
Your UX debt didn't cost you pennies. It wiped out $50,000 of future revenue in a single month.
My audit pays for itself by plugging the holes where your revenue is leaking.
Methodology
I Don't Guess...I Grade!
My “100-Point System” turns subjective design into objective data.
The Perfect 100
The Perfect 100
How I Score You
How I Score You
Bugs that stop payment or signup.
5 Points (Friction):
Confusing steps that cause drop-off.
2 Points (Polish):
Visual errors that hurt authority.
Your UX Health Score
Your UX Health Score
70-85: Leaking Revenue
90+: Market Leader
How it works
Choose your path to a frictionless product
Whether you need a quick win or a total strategy overhaul.
01
Free Public UX Analysis
I’ll identify your biggest conversion blocker for free, in exchange for publishing the teardown to my audience.
Best for
Founders who want an immediate, zero-risk perspective on their most critical UX hurdles.
OR
02
Full Product UX Analysis
A comprehensive, private, end-to-end diagnosis of your entire product ecosystem to maximize retention.
Best for
Growth-focused founders ready to eliminate “UX Debt” and turn their product experience into a scalable revenue engine.
Real Clients Reviews
FAQs
Frequently Asked Questions
Addressing the operational and strategic concerns of growing SaaS companies.
General & Service Questions
What is the main difference between the Free and Paid analysis?
The difference is Depth and Privacy.
The Free Audit is a “Public Critique”—I analyze one specific flow (like onboarding) and publish the video on my social media as educational content.
The Paid Analysis is a completely private, comprehensive audit of your entire product ecosystem, covered by an NDA, with a detailed roadmap and 30-day implementation support.
Why do you offer the "Public Audit" for free?
It is a value exchange. You get expert, senior-level feedback on your critical friction points without paying a cent. In exchange, I get to use the analysis as a public case study to demonstrate my expertise to the product design community.
I have a small budget. Can I just do the Free Audit?
Yes, if you are comfortable with your product being analyzed publicly. If you require confidentiality or a deep-dive into complex internal flows (like admin dashboards), the Paid Analysis is the only suitable option.
The Audit Methodology
How exactly is my "UX Health Score" calculated?
I don't give points for “good design”—I start by assuming your product is a perfect 100. I only deduct points when I find specific friction that hurts your revenue.
-10 Points (Critical): Blockers that stop signup or payment.
-5 Points (High): Friction that confuses the user.
-2 Points (Polish): Visual errors that lower trust.
Your final score is simply 100 minus the friction.
What if my score turns out to be really low?
That is actually a win.
A low score (e.g., 60/100) simply means we have identified a massive amount of “hidden friction” that is currently killing your growth.
The lower the score, the higher the ROI potential when we fix it.
My goal isn't to judge your current state, but to give you the roadmap to get to 90+.
Is this score just your personal opinion?
No. I use a strict heuristic checklist based on Nielsen’s Usability Principles and Behavioral Economics.
Every point deducted is backed by data and industry standards, not personal taste.
Operations & Timeline
How does the payment process work for the Full Analysis?
To ensure security and personal verification, I do not use an instant “Checkout” button. Once you request a slot, I will review your details and send you a secure Payment Link via email. Once cleared, your project is officially scheduled.
What is the turnaround time?
Paid Analysis: Work begins immediately after our Kick-off Discovery Call. You will receive the final video and PDF roadmap within 7-10 business days.
Free Public Audit: These are performed as my schedule permits between paid client work. There is no guaranteed delivery time.
What do you need from me to start?
For Free Audits: Just a demo account URL and credentials of the flow you want me to critique.
For Paid Audits: I will need a test account (credentials) or a staging environment to explore the product fully, along with access to any specific user personas you want me to test.
Do you offer post-audit support?
Yes, exclusively for the Paid Tier.
It includes access to a 30-Day Strategic Collaboration Hub (via WhatsApp) where you can ask me implementation questions directly as your team fixes the issues.
Technical & Security Concerns
Do you need access to my code base?
No. I audit the “Front-End Experience”—exactly what your users see and feel. I do not need access to your GitHub, database, or backend code.
How do you handle data privacy and confidentiality?
Paid Analysis: Your data is strictly confidential. I am happy to sign your company’s NDA before we begin the Discovery Call.
Free Analysis: By submitting a request, you acknowledge that the analysis will be public. Please do not submit screens containing sensitive user data (PII) for the free tier.
Is the payment link secure?
Yes. I use a globally regulated financial services platform. I never see or store your credit card information; the transaction happens entirely on their encrypted servers.
My product is mobile-only. Can you still audit it?
Yes. I audit mobile apps, responsive web apps, and desktop SaaS platforms.
Satisfaction & Alignment
Who is this audit NOT for?
This is not for pre-revenue idea stage startups who haven't built a product yet. This audit delivers maximum ROI for operational SaaS companies with active users who are trying to fix churn, increase activation, or scale revenue.
What if I don't agree with your feedback?
UX can be subjective, but my audit is based on objective Heuristic Principles and 15 years of conversion data. However, you are the expert on your business. My job is to highlight risks; your job is to decide which ones to fix. The “Collaboration Hub” is the perfect place to debate and refine these decisions together.
Do you offer refunds?
Due to the time-intensive nature of manual consulting work, I cannot offer refunds once the analysis has begun. However, the Discovery Call ensures we are perfectly aligned on goals before any actual audit work starts.
Can I upgrade from Free to Paid later?
Absolutely. Many clients start with the Free Public UX Analysis to test my insights. If you like the Free UX Analysis, you can book the Full UX Analysis to fix the rest of the product privately.